Facts
The defendant, took an image of the plaintiff while he was in a public space and used it on a billboard for advertising purposes without the consent of the plaintiff.
Issues
Whether the plaintiff had a cause of action and whether the defendant had breached the defendant's right to privacy
Holding
It was held that by virtue of the plaintiff being in a public space, he had offered implied consent for his photograph to be taken.
However, the publication of the image on a billboard without the plaintiff's consent was an infringement of his right to privacy.